Transformed Multiple Products into a Unified Solution

Challenge

We faced challenges with three major customers in the same domain, each requiring different variations of a product. This lack of a unified solution limited our ability to expand into new sectors, hindering our growth potential.​

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Business Impact

The inability to provide a cohesive solution hindered growth potential and restricted our market reach, resulting in missed opportunities in sectors such as airlines and non-banking financial services.​

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Strategy

To address these challenges, we implemented the following strategies:

• Built a Core Product Team: Established a focused team of five professionals dedicated to transforming our product offerings.

• Refactored Existing Products: Streamlined and improved the codebase of all products to enhance performance and maintainability.

• Consolidated into a Unified Solution: Merged distinct products into a single, industry-agnostic solution capable of addressing a broader range of client needs.

Outcome

• Innovative Unified Solution: Developed an innovative, unified solution that can cater to diverse market needs.

• Expanded Market Reach: Enabled bids for opportunities across various sectors, increasing our potential client base.

• Enhanced Customer Satisfaction: Improved adaptability to meet different client requirements, resulting in higher satisfaction levels.

• Transition to Product-Focused Model: Positioned the company to transition from a service-oriented model to a product-focused company, setting the stage for future growth.